Value Plus is the longest running Self-Operated college and university loyalty or “frequent buyer” program. This category exclusive, multi-manufacturer program delivers loyalty and operator retention.


The Value Plus Program provides complete college purchasing data tracking case growth down to the SKU level with online reporting and detailed push reporting. Value Plus compliments the sales/broker call by working together to secure the business. Manufacturers build brand awareness and market share. The program encourages and rewards trial and sampling. The program increases leverage with distributors. Colleges and Universities ask their DSR’s for Value Plus manufacturers by name.


Contact Value Plus to learn how to become part of the Category Exclusive, Longest Running Loyalty Program for Self-Operated colleges and universities!

Colleges & Universities


Value Plus is a “frequent buyer” loyalty program by which self-operated colleges and universities earn points on sponsor products and can redeem the points to attend NACUFS national and regional conferences. Value Plus works to secure manufacturers with the products you use most!


You earn points with every case you purchase. Those points translate to dollars. You can use those dollars to attend the NACUF’s national or regional shows, and pay for lodging and transportation to the shows.


Let us set up your distributors to feed us your information. No more paper! Or submit your distributor invoices in our new online upload feature. You earn monies on purchases from July 1 to March 31. We send you a summary in May for monies earned for you to spend!

Value Plus is the longest running Self-op College & University “frequent buyer program” delivering loyalty and customer retention for 25 years.

Our Sponsors

Come See Us in Atlanta.

Start Earning Points to send you and your staff to 2020 NACUF's national conference in Atlanta or any of the NACUF's regional conferences.

Regional and National NACUFS Conferences offer great networking opportunities.

The 2020 NACUF's national conference in Atlanta, Georgia will be a perfect way for you and your staff to keep on top of the latest products and learn what's new and on-trend in the foodservice industry

Get Enrolled and Start Earning Points

Enroll in Value Plus today and earn free travel and registration to your NACUFS Regional Conference and the National Conference. Earn points for each case of product you purchase from the Value Plus qualified products list from July 31, 2019 to March 31, 2020.

Then, redeem your Value Plus points towards your airfare, hotel, train, car mileage, and conference registration fees for NACUFS conferences for you and your staff! After you enroll, we'll send you a User ID and Password so you can track the number of points you’ve earned online.

Enroll Now

Only self-operated colleges and universities that are members of NACUFS qualify for the Value Plus program. Contract-managed colleges and universities are not eligible.

For more information about Value Plus, please call 888-778-9944